Text 02 became the top saved effect in VOCHI on iOS – overtaking a long-time #1.
Designed to fit Pinterest-style content (fashion / beauty / food / home): expressive, but content-first.
- #1 effect by “effect_saved” (iOS);
- Beat the previous long-time leader (“Butterflies”) after it had held the top spot for ~1.5 years (per team tracking);
- Strong early retention signal: users returning to reuse the effect within the first month.
Overview
After Pinterest acquired VOCHI, our goal shifted. VOCHI was known for bold, loud, high-contrast effects (they worked for the audience), but now we needed effects that were:
- Easy to implement
- Content-first (supporting Pinterest-style content instead of competing with it)
- Relevant to Pinterest’s key verticals: fashion, beauty, food, home
Text 02 was my concept from a two-week sprint. Leadership selected it as one of the first effect to implement, and I partnered with an engineer to ship it end-to-end in ~2 additional weeks (including QA).
Problem
Most “bold” effects steal attention from the subject — which clashes with Pinterest content, where the object is the point. We needed something expressive but restrained: an effect that adds meaning and style without overpowering the content.
Constraints
- Must work across multiple content types and verticals
- Must be implementable fast (simple, reliable logic)
- Must keep the subject readable / central
- Must tolerate imperfect segmentation masks
- Needs adjustable settings without confusing users
some of my other early concepts
Solution
Text 02 puts user-entered text behind the masked object. This makes it universal (any words, any theme), while keeping the subject visually dominant.
Why it works:
- Universal: the user can type anything → fits any vertical
- Non-intrusive: text sits behind the object → it highlights rather than distracts
- Readable: typography stays legible without overpowering the image
- Mask-friendly: forgiving to imperfect masks while still feeling full-frame and intentional
My role
Product/Motion Designer — concept → behavior → spec → QA
- Proposed and refined the concept during a two-week exploration sprint (alongside other effect directions).
- Partnered with an engineer to define behavior, defaults, and edge cases in a way that was buildable and stable.
- Did hands-on QA: validated that the effect behaved correctly across different content types and that settings were understandable (names, ranges, defaults).
in-app experience
Impact
Text 02 ended up being one of those rare ideas that stays simple from pitch to production — and that’s exactly my favorite kind.
As a result:
- Text 02 reached #1 by iOS effect saves (effect_saved) in the “Top effects” dashboard (~5.68% share), surpassing Butterflies — the effect that had been the long-running top performer for ~1.5 years.
- Strong repeat usage early: after launch, 23.8% → 36.1% weekly repeat-usage rate (users returning to reuse the same effect), with 36.1% peak in one of the first tracked weeks (internal analytics).
- Shipped fast: concept selected in a 2-week design sprint, then ~2 weeks for implementation + QA with an engineer.
exported from VOCHI (no post-edit)
organic social video (TikTok / Instagram) featuring the Text 02 effect
other projects
Celebration System
→
See Project
→
connect
+48 572 177 013
1629270@gmail.com
Text 02 became the top saved effect in VOCHI on iOS – overtaking a long-time #1.
Designed to fit Pinterest-style content (fashion / beauty / food / home): expressive, but content-first.
- #1 effect by “effect_saved” (iOS);
- Beat the previous long-time leader (“Butterflies”) after it had held the top spot for ~1.5 years (per team tracking);
- Strong early retention signal: users returning to reuse the effect within the first month.
Overview
After Pinterest acquired VOCHI, our goal shifted. VOCHI was known for bold, loud, high-contrast effects (they worked
for the audience), but now we needed effects that were:
- Easy to implement
- Content-first (supporting Pinterest-style content instead of competing with it)
- Relevant to Pinterest’s key verticals: fashion, beauty, food, home
Text 02 was my concept from a two-week sprint. Leadership selected it as one of the first effect to implement, and I partnered with an engineer to ship it end-to-end in ~2 additional weeks (including QA).
Problem
Most “bold” effects steal attention from the subject — which clashes with Pinterest content, where the object is the point. We needed something expressive but restrained: an effect that adds meaning and style without overpowering the content.
Constraints
- Must work across multiple content types and verticals
- Must be implementable fast (simple, reliable logic)
- Must keep the subject readable / central
- Must tolerate imperfect segmentation masks
- Needs adjustable settings without confusing users
some of my other early concepts
Solution
Text 02 puts user-entered text behind the masked object. This makes it universal (any words, any theme), while keeping the subject visually dominant.
Why it works:
- Universal: the user can type anything → fits any vertical
- Non-intrusive: text sits behind the object → it highlights rather than distracts
- Readable: typography stays legible without overpowering the image
- Mask-friendly: forgiving to imperfect masks while still feeling full-frame and intentional
My role
Product/Motion Designer — concept → behavior → spec → QA
- Proposed and refined the concept during a two-week exploration sprint (alongside other effect directions).
- Partnered with an engineer to define behavior, defaults, and edge cases in a way that was buildable and stable.
- Did hands-on QA: validated that the effect behaved correctly across different content types and that settings were understandable (names, ranges, defaults).
in-app experience
Impact
Text 02 ended up being one of those rare ideas that stays simple from pitch to production — and that’s exactly my favorite kind.
As a result:
- Text 02 reached #1 by iOS effect saves (effect_saved) in the “Top effects” dashboard (~5.68% share), surpassing Butterflies — the effect that had been the long-running top performer for ~1.5 years.
- Strong repeat usage early: after launch, 23.8% → 36.1% weekly repeat-usage rate (users returning to reuse the same effect), with 36.1% peak in one of the first tracked weeks (internal analytics).
- Shipped fast: concept selected in a 2-week design sprint, then ~2 weeks for implementation + QA with an engineer.
exported from VOCHI (no post-edit)
organic social video (TikTok / Instagram) featuring the Text 02 effect
other projects
Celebration System
→
See Project
→
connect
+48 572 177 013
1629270@gmail.com
Text 02 became the top saved effect in VOCHI on iOS – overtaking a long-time #1.
Designed to fit Pinterest-style content (fashion / beauty / food / home): expressive, but content-first.
- #1 effect by “effect_saved” (iOS);
- Beat the previous long-time leader (“Butterflies”) after it had held the top spot for ~1.5 years (per team tracking);
- Strong early retention signal: users returning to reuse the effect within the first month.
Overview
After Pinterest acquired VOCHI, our goal shifted. VOCHI was known for bold, loud, high-contrast effects (they worked
for the audience), but now we needed effects that were:
- Easy to implement
- Content-first (supporting Pinterest-style content instead of competing with it)
- Relevant to Pinterest’s key verticals: fashion, beauty, food, home
Text 02 was my concept from a two-week sprint. Leadership selected it as one of the first effect to implement, and I partnered with an engineer to ship it end-to-end in ~2 additional weeks (including QA).
Problem
Most “bold” effects steal attention from the subject — which clashes with Pinterest content, where the object is the point. We needed something expressive but restrained: an effect that adds meaning and style without overpowering the content.
Constraints
- Must work across multiple content types and verticals
- Must be implementable fast (simple, reliable logic)
- Must keep the subject readable / central
- Must tolerate imperfect segmentation masks
- Needs adjustable settings without confusing users
some of my other early concepts
Solution
Text 02 puts user-entered text behind the masked object. This makes it universal (any words, any theme), while keeping the subject visually dominant.
Why it works:
- Universal: the user can type anything → fits any vertical
- Non-intrusive: text sits behind the object → it highlights rather than distracts
- Readable: typography stays legible without overpowering the image
- Mask-friendly: forgiving to imperfect masks while still feeling full-frame and intentional
My role
Product/Motion Designer — concept → behavior → spec → QA
- Proposed and refined the concept during a two-week exploration sprint (alongside other effect directions).
- Prepared description for engineers and final specs.
- Partnered with an engineer to define behavior, defaults, and edge cases in a way that was buildable and stable.
- Did hands-on QA: validated that the effect behaved correctly across different content types and that settings were understandable (names, ranges, defaults).
in-app experience
Impact
Text 02 ended up being one of those rare ideas that stays simple from pitch to production — and that’s exactly my favorite kind.
As a result:
- Text 02 reached #1 by iOS effect saves (effect_saved) in the “Top effects” dashboard (~5.68% share), surpassing Butterflies — the effect that had been the long-running top performer for ~1.5 years.
- Strong repeat usage early: after launch, 23.8% → 36.1% weekly repeat-usage rate (users returning to reuse the same effect), with 36.1% peak in one of the first tracked weeks (internal analytics).
- Shipped fast: concept selected in a 2-week design sprint, then ~2 weeks for implementation + QA with an engineer.
exported from VOCHI (no post-edit)
organic social video (TikTok / Instagram) featuring the Text 02 effect
other projects
Celebration System
→
See Project
→
connect
+48 572 177 013
1629270@gmail.com